Packaging helps in promoting the goods and informing the customer. Introduction packaging is a process of covering, wrapping of goods into a package. Packaging that is easily moved, easy to construct, load, and offload, and provides effective flexibility, will give employees valuable advantages to increase productivity and avoid risk of damage. Packaging serves as an identification of the product. It helps in the protection of materials and goods in the logistics process. Packaging is the container for a product encompassing the physical appearance of the container and including the design, colour, shape, labelling and materials used most marketing textbooks consider packaging to be an integral part of the. Functions of packaging transport informations service. Bottled spring water, fresh lemons, artificial sweetener, raw sugar packaging. Here there are some basic functions of packaging in marketing a product. Besides branding, the packing design of your product can either make or break you in the industry. According to the report the future of global packaging to 2022, the demand for packaging will grow. Traditionally packaging functions were to store and protect the product, thus. Primary packaging is designed around the specific dimensions of the product and the secondary packaging.
One of the functions of packaging within marketing communications is to help in the process of building the brand personality and to create links. The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. The future of global packaging to 2022, shows that packaging demand will grow steadily at 2. The function of packaging often begins before the product itself is made, and continues well after the product is consumed. To this end thimm has created a concept workshop, in which we involve all areas and departments in the concept development in order to combine the requirements. The packaging serves the important function of containing the food, protecting against chemical and physical damage whilst providing information essential to. One such product feature and a strategic one for some products. The protective function of packaging essentially involves protecting the contents from the environment and vice versa. Inefficient packaging tools waste time and run up costs. Optimal packaging of a product is a critical factor in logistics. Functions of packaging packaging and labeling logistics. Quizlet flashcards, activities and games help you improve your grades. Historically, it has changed according to social structures and customer needs. In contrast with primary functions that mainly concern technical nature of packaging, the secondary functions generally relate to the communications.
Packaging is the activity of designing and producing the container or wrapper for the product. The packaging institute international defines packaging as a enclosure of products, items or packages in a wrapped pouch, bag, box, cup, tray, can, tube, bottle or other container form to perform one or more of the following functions as containment, protection and or preservation, communications and utility or performance. How packaging helps in successful warehouse management. Each layer of packaging serves a specific function. A product is packed in special sized, coloured and shaped container for keeping its difference from the. Packaging represents the product and heavily influences purchase decisions inaccurate color affects the brand identityinconsistent color affects consumer perception of product quality packaging is integral to market position and promotion. Secondary packaging is the layer of packaging that surrounds groups of prepackaged parts that are enclosed in the primary packaging. The various functions of packaging are divided into primary, secondary and tertiary functions. Protecting the product is a critical function of packaging. How packaging can reduce food waste packaging requires an average of 5% of the energy needed during the life cycle of a food product. Labelling and packaging can be used by marketers to encourage potential buyers to purchase the product. The packaging refers to all those activities related to designing, evaluating and producing the container for a product. Nsf provides a choice of food safety audit services for the packaging industry, up to and including audits leading to global food safety initiative gfsi certification.
The importance of packaging functions for food waste of. Chapter one business functions and business processes. In this chapter we shall be looking in details the various types of packaging, the characteristics of packaging, the materials used in packaging and the functions. Packaging should serve the following basic functions. At the beginning of the 20th century most food was sold loose. An evaluation of the functions of packaging and their relations to marketing by frank l. Packaging is an essential medium for preserving food quality, minimising food wastage and reducing preservatives used in food. Logistics functions of packaging packaging logistics covers the design of a product, its package and packing, as well as the. The product might have three layers of packaging, such as, a toothpaste come in the plastic tube primary package, then it is packed in a cardboard box secondary package and then finally is packed in a corrugated box shipping or third package. Understanding what packaging is intended for is essential if packaging is to be redesigned.
Plastics in food packaging plastics and their role in food packaging chapter 2 plastics and their role in food packaging introduction food requires protection from various environmental factors from the time of its production till it is consumed. Sixty percent of all packaging is for food products. Packagings evolving functions promote innovative technology. Features, functions and selection of pharmaceutical packing materials. Packaging refers to the process of designing the package such as containers, wrappers etc. The important functions of packaging are as follows. Packaging development developing a packaging concept thimm.
Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products. Cups, straws, napkins scm and ms must choose a recipe for each coffee product sold 24 concepts in enterprise resource planning, fourth edition. It also influences the convenience in use of a product, and, just as importantly, it is instrumental in selling the product, by attracting the consumer. Physical products require packaging to protect them from damage and to present both the product and its brand attractively to a target group of consumers. Product packaging plays several important functions which enable commerce and trade. This fact sheet describes some of the many types of packaging, including their functions, uses, and limitations. Primary functions of packaging logitronic engineering. The concept of packaging logistics focuses on the synergies achieved by integrating the systems of packaging and logistics with the potential of increased supply chain efficiency and effectiveness, through the improvement of both packaging and logistics related activities. Even after a product is developed and branded, it is important to adopt strategies for other productrelated aspects of the marketing mix. Brands should always be aware of all these kinds of purpose to have a well done plan when they start to create and design package for their products. This protection is from damage, theft, contamination and environment.
One of the purposes of product packaging maybe the original one is to protect the product from damage. It was weighed and measured out and placed in bags or directly into the shoppers bag to carry home. First and most important purpose of the package is to protect the product in. In contrast with the primary functions, which primarily concern the technical nature of the packaging, secondary functions relate to communications. Packing and packaging materials contribute a significant cost to the produce industry. The primary, secondary as well as tertiary functions are categorized into following sub functions. Pdf file click here for printable worksheet billions of pounds are spent on packaging food and other items each year. As packaging functions change, they trigger the need to include innovative technology in package design. The demand for packaging has been growing exponentially as the packaging design is the most important approach to draw eyeballs of customers. Highly flexible packaging machines with standard components our solutions make it possible to erect, fill, close, label, palletise, thermoform, flowwrapping, box pack, wrap and perform many other special functions.
To provide proper and safe container or place for keeping any product is an important function of packaging. One of the major functions of packaging is to provide for the ravages of time and environment for the natural and manufactured products. If you look around, to anything that you brought recently it was packaged, whether you brought it online or from a store. But packaging has to fulfil more than these functions of containment, preservation, protection and identification. Packaging provides a surface upon which to communicate information about the product and the. Packaging affects many areas of the company which can each be of benefit to each other. Audits audits play a key role in verifying proper food safety practices at packaging and packaging material manufacturing plants. Assessment for units is by examination, and for unit 4 by a 50007500 word assignment. Evaluation of the functions of packaging and their. List of packaging manager responsibilities and duties functions of packaging pdf,packaging manager responsibilities and duties posted in job responsibilities analyze and determine all standards for packaging lines and ensure compliance to all schedule for processes and develop and maintain all packing orders effectivelyannex 9 guidelines on packaging for pharmaceutical productsguidelines on. The protection function can be divided into some classes viz. The diploma in packaging technology is divided into four units. The functions of packaging in a business supply chain. Increased competition made packaging an important marketing tool and so secondary.
The basic function of packaging is to protect the contents from damage, dust, dirt, leakage, pilferage, evaporation, watering, contamination and so on. The main purpose of primary packaging is to protect andor preserve, contain and inform the consumer. The human body has several main functions that are vital. Apr, 2017 the right packaging choice can reduce the risks of expensive labor and inventory. It is generally not economical to provide absolute protection to the product from all possibilities. Nowadays, the packaging is not limited to the protection of a product alone, but it has been used as a marketing tool for building the brand equity. Functions of packaging are basically divided into primary, secondary as well as tertiary. The functions of designing, producing and providing containers, boxes, packets, bottles, paper, or paperbags, or plastic bags etc. The fundamental functions of packaging is to protect it from sun, rain, moisture, insects and atmospheric contracts etc. Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. Packaging though an integral part of logistics also affects marketing and production function.
One of the functions of packaging within marketing communications is to help in the process of building the brand personality and to create links with consumers. Primary packaging is the packaging in direct contact with the product itself and is sometimes referred to as consumer or retail packaging. Packagingis next to grading and branding packaging is essential for offering. Packaging is also used for convenience and information transmission. Customer convenience is the top priority for the vendors in the global. Basic functions of packaging in marketing a product. Simply, the boxlike container, wherein the product is stored to protect it from any physical damage and at the same time attracting the customer through its appeal is called as packaging. Traditionally packaging functions were to store and protect the product, thus mostly only primary package was used. There are various examples of primary packaging and there can sometimes be several components for one. They should know which area of the company could better canalize the work and which job should be outsourced.
There are some considerations for selecting appropriate packaging. The functions of packaging in a business supply chain packhelp. List of packaging manager responsibilities and duties functions of packaging pdf, packaging manager responsibilities and duties posted in job responsibilities analyze and determine all standards for packaging lines and ensure compliance to all schedule for processes and develop and maintain all packing orders effectivelyannex 9 guidelines on packaging for pharmaceutical productsguidelines on. Primary functions include protection function, storage. Functions that are considered vital to living are the lungs, the brain, and the heart. The functions of modern day packaging go beyond containing, protecting and. Logistics functions of packaging logistics packaging. The additional function in particular relates to the extent to which the packaging materials or packaging containers may be reused once the package contents have been used. It plays a very significant role in the marketing success or failure of many products especially for non durable consumer products. The nine functions of marketing in order for the marketing bridge to work correctly providing consumers with opportunities to purchase the products and services they need the marketing process must accomplish nine important functions. Pdf features, functions and selection of pharmaceutical. Importance of labelling in marketing packaging labelling. Oct 25, 2016 packaging materials and manufacture 1.
It is an important and effective sales tool for encouraging the. The golgi body and its vesicles function in the sorting, modifying, and packaging of macromolecules that are secreted by the cell or used within the cell for various functions. As production employees often package the goods, the size, shape and the material of. The package was also used to count products that could not be counted when unpacked and their package was used as a measure e. Packaging and labeling objectives explain the functions of product packaging identify the functions of labels key terms package mixed bundling price bundling blisterpacks aseptic packaging cause packaging label brand label descriptive label grade label marketing essentials chapter 31, section 31. The first, of course, is to protect the item within it. The role of packaging and labeling has become quite significant as it helps to grab the attention of the audience. Importance of food packaging global events usa europe. Packaging formats used for different food products choosing the right format of packaging is important to meet the functions of packaging. The basic packaging functions are containment and storage, transportation, protection, communication, and utility of use.
1267 763 1538 1308 74 707 264 707 785 1561 879 42 661 744 886 35 1281 1218 1367 571 985 45 508 348 709 1418 354 1086